Advert Research

Market
Commission – To formally choose someone to do a special piece of work, or to be formally asked to complete a task.
Market for commissioned short films
My CO2 https://www.youtube.com/watch?v=rhPlruyZclQ
Created to change how people use and waste energy
London Live eyes short film
Independent commission
The result of London live teaming up with the smalls film festival
Uk Film Council & Scotish screen.
^ put films together for artistic and cultural reasons.
NSPCC Short film – The **** Kids Say
Amanda Boyle
Issues
Alcoholism from parents
Neglect about bed time
Physical abuse
Verbal abuse (directly abused and indirectly)
Manipulation
Sexual abuse
Themes
Lost childhood
Lost innocence
Nature vs Nurture
Message
Direct message – delivered as titles
Message of each individual segment
Extremely frequent / common
Children try to tell us things and we don’t pay attention to
The **** kids say gives the impression that we dismiss what they say and it means nothing
**** represents the hidden meaning.
ThisIsAbuse
Abuse In Relationships – would you stop yourself?
 https://www.youtube.com/watch?v=RzDr18UYO18
in the ad he is literally looking at himself abusing his girlfriend and when he sees what he is doing from a litteral outsiders perspective he doesn’t like it.
Even people who stand up for themselves are still vulnerable
Domestic violence advert
https://www.youtube.com/watch?v=GPIZVEo3uxI
Keira Knightley Domestic Violence Advert
https://www.youtube.com/watch?v=AegdywmDZ60
Womens Aid
Messages
Abuse of human rights
Theme
Lost live litterally and non